2024 summer sales: what percentage of promotion should trigger a purchase?

The 2024 summer sales run from 26 June to 23 July - a study by Bonial and OpinionWay reveals that 63% of French people plan to take part, spending an average of €232. The unfavourable spring weather to date has not helped sales of seasonal products, but since 21 June the sun has returned. It\'s a safe bet that the French will now be looking to equip themselves for summer. Spending trends show interesting variations in budgets, with 18% of those polled expecting to spend between €51 and €100, while 15% are planning to spend up to €300. This diversity of budgets calls for a range of discounts and products to attract a broad spectrum of customers. It\'s worth noting that many prefer to wait until the second markdown for bigger discounts to treat themselves to an expensive electronic device or luxury accessory that they\'ve been wanting for a long time. Although 40% of those surveyed said they wanted to wait for the 2nd markdown, sometimes it\'s simply the level of discount that counts. For example, the average percentage of a sports product that is enough to trigger a sale is 36% (VS 41% in 2023); the same goes for furnishings and decoration. In fashion, a 40% discount is enough to convince consumers. Other criteria, such as quality and rarity, should also be taken into account. As a professional, we therefore recommend that you opt for a discount strategy that meets market expectations, so as to give yourself the best chance of selling off your stock and taking advantage of this period to boost your turnover.   Once the sales are over, or even during them, contact us if you need to clear stock or source goods at wholesale prices. France Invendus is there to advise you and to be one of your key partners.