French Days in May: what buying spree can you expect when you attend?

The Webloyalty* panel reported a 27% increase in online orders during French Days in September 2023 compared with the week before the operation. Looking more closely, the fashion sector recorded an increase of almost 50%, while the household goods sector grew by 21%. The growth observed from week to week, specifically among players participating in the operation in the fashion sector, is 56 points compared with players who did not participate. The Webloyalty panel also observed an increase in the overall volume of orders among players who took part in French Days, with a rise of 15 points. To get a better idea of the future, we need to look at the statistics for last spring. At the same time in 2023, French Days recorded a 14% increase in online orders compared to 2022. The fashion sector recorded a 6% drop, while the household goods sector grew by 21%. It should be noted that French Days is not limited to online commerce or to French nationals in order to generate more profits. All retailers, including physical shops, can join the operation. This strengthens the link between consumers and local traders, helping to boost the local economy. In May 2023, the second day generated the most orders. This year, the second day is Wednesday 1ᵉʳ May, a public holiday in France. Most consumers will therefore be available to make purchases. Get ready for the scenario to repeat itself! Need to replenish your stocks so you don\'t run out on the big day? Get in touch with us now. We\'ll put you in touch with a member of our team who can find the best lots at the best prices.