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What stocks to sell during Black Friday, Cyber Monday and Black week promotions!?
Posted on 13 November 2023
No need to introduce you again what Black Friday and Cyber Monday are. These two days, dedicated to important discounts, will take place on November 24 and 27. There is so much enthusiasm around these two dates, that today the event extends over the weekend, even the week, even more, the whole month! So you will hear about Black Friday week or Black Friday month. As you already know, this is ONE of the highlights of the year when you can only be on the market. A month before the holidays, consumers have saved and are looking forward to November to fill up on Christmas gifts. Ok, but then which products are the most popular?
Customers are looking to make good deals in the following product families: first jewelry (+470%* revenue growth in 2022 during Black Friday), second musical instruments (+433%), followed by video games (+244%), toys (+233%) and sport (+196%). Logic, toys for children, jewellery for parents, video games for teenagers… Or not, in any case it remains classic gifts to offer!
The other product families: electronics, cooking, home and garden, fashion, books and finally beauty generate a little less business, but remain just as much in demand on Christmas lists.
On November 25, 2022, Black Friday, online sales increased by +141.15%* compared to the average of previous Fridays. Cyber Monday, which follows Black Friday, saw an increase of +80% compared to other Mondays. Performance that is easily reachable for you too if your stock meets market demand! And even more, if your stock is from destocking! Be smart, buy in bulk at a lower cost and sell your products at the right time to close your year in style!
Do not wait any longer, contact us and become business partners.
PS: Black Friday is all year at France Invendus!
Source: Data from the Sellermania blog
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