The must-haves for summer 2025

1. Refreshing Drinks Non-alcoholic beverages traditionally dominate summer sales. In 2024, the best-selling products in France were beverages, reflecting a trend toward practicality and accessibility. The key products included: Bottled water: Cristaline sold 268 million units of its 6-pack of 1.5-litre bottles. Sodas: Coca-Cola reached 84.2 million units sold. At GSC, we regularly stock brands like Coca-Cola, Pepsi, but also no-name beverages with original flavors to bring novelty to your customers, such as non-alcoholic wine and fruit juices (JOKER and others). It will all depend on the latest consumer trends! This trend is expected to continue in 2025, with increased demand for practical refreshing drinks (cans, cubis bottles, pouches, etc.). 2. Beach and Outdoor Leisure Items Outdoor products see high demand every summer. In 2024, the French spent an average of €160 on summer-specific purchases, with 60% spent on beach items. The most sought-after products included: Swimsuits and light clothing Beach accessories: towels, hats, sunglasses Leisure equipment: inflatables, surfboards, beach rackets ???? Good to know: We regularly have these items in stock – but be aware, quantities are limited! 3. Toys and Games for Children The toy sector generated €3.5 billion in France in 2024. This momentum continues in 2025, with strong demand for: Outdoor toys: Mölkky, cricket sets, electric motorcycles for children Board games and puzzles: highly popular throughout the year, with a wide range of references available at our store. 4. Compact Household Appliances Small household appliances are gaining popularity, especially for households spending summer at home. In 2024, best-sellers included: Air fryers: practical and healthy for summer cooking Dehumidifiers and portable air conditioners: highly sought after during heatwaves ⚠️ These products have already been a huge success. Stay connected: we will notify you as soon as they are back in stock! 5. Trending Alcoholic Beverages Preferences are evolving: wine is regaining ground in Europe, surpassing beer in declared popularity. In 2024, in France, 60% of consumers placed wine at the top of their alcoholic beverage choices, compared to 58% for beer. This trend is particularly marked among young adults and women, indicating a generational shift in consumption habits. Despite this declared preference, beer still leads in terms of volume in many European countries. For example, in the Czech Republic, annual per capita consumption reaches nearly 130 liters, followed by Austria with just over 100 liters and Poland with 92 liters. At the same time, fermented non-alcoholic beverages like kefir and kombucha are showing strong growth in European markets. In France, sales of kefir and kombucha in supermarkets and hypermarkets reached €5.9 million in 2024, up 35% from the previous year. Kombucha represents the majority of sales, with a market share of 88%. This growth is driven by increasing demand for natural, healthy, and functional alternatives. 6. Summer Fashion Accessories Always in demand to complete summer outfits: Hats and sunglasses Light and colorful jewelry Beach bags and baskets 7. Eco-Friendly and Sustainable Products European consumers are increasingly sensitive to environmental issues. In 2024, 64.1% of European consumers were considering purchasing eco-friendly fashion products by the end of the year, with this proportion reaching 76.2% in Italy. Additionally, 73% of global consumers wish to adopt a more sustainable lifestyle, although this figure is slightly lower in Europe at 66%. These data reflect growing awareness of sustainable lifestyles across Europe. Popular products include: The thermo bottles market is booming, driven by the quest for sustainable solutions, with a 20% sales increase in one year. Eco-friendly products: canvas bags, natural cleaning products, etc. Conclusion To optimize your summer sales in 2025, it is crucial to meet market trends… while optimizing your sourcing strategies. Clearance sales are an ideal solution to offer high-potential products at unbeatable prices! Want to talk with our team? Let’s discuss your needs, our offers, and how we can make your shelves shine this summer ☀️  Contact us, we’ll be happy to assist you for the next three months!