Black Friday: How to generate more sales!
Posted on 23 September 2024
Black Friday has become a must for consumers looking for great deals and for companies looking to boost their sales before the holiday season. At France Invendus, we support you by giving you the best advice to make your Black Friday a success. Learn about what promotional strategies work and how to communicate effectively to capture the attention of your customers.
1. Choosing the right promotionsPercentage discounts are always popular and quickly catch the attention of consumers. The higher the percentage, the stronger the emergency effect. Examples: -20%, -50% or even -70% on a selection of articles.Offers of the type \"1 bought, 1 offered\" or \"2 bought, 1 free\" are very attractive to consumers, especially for everyday products or objects they intend to offer.Offer lots of products at a reduced price. This works well for complementary or often purchased products together. For example: a \"beauty care\" pack that includes our fragrances Maison Héritage, a «kitchen» kit with our toasters, our robot blender and our cake molds or a \"fitness\" pack with our latest smartwatch, our racing mats and various sports articles.2. How to communicate for Black FridayStart to teaser your promotions one to two weeks in advance via your social networks, newsletters or on your website. Give insights into the best deals without revealing everything.Use emailing tools to segment your customers based on their purchase history or preferences. Offer them personalized offers to maximize your conversion chances.For Black Friday, bet on eye-catching visuals: banners, social media posts and pop-ups on your site. Use colors such as black, yellow, pink or red that are highly related to this event and insert a counter to highlight the urgency.Social media is a must for Black Friday. Create engaging content (videos, stories, publications). Encourage satisfied customers to leave reviews after their Black Friday purchases. This will increase the confidence of future buyers and increase your chances of conversion. Black Friday is an excellent opportunity to boost your sales, provided you prepare your offers well and take care of your communication. The important thing is to capture attention and make your customers want to buy. Prepare your stock now with our different lots and make the Black Friday a success!